Da Mario

Branding & Visual Identity


For food lovers, life is truly delicious.

In Dallas, Italian cuisine often equates to delivery-style pizza. That’s where DaMario steps in. Nestled in The Star—the world headquarters of the Dallas Cowboys—DaMario is redefining expectations with authentic flavors and a stylishly modern brand concept.

Inspired by the essence of Italian culture—family—we crafted a storytelling brand rooted in la famiglia DaMario. This rich narrative is brought to life with an 80-page family saga and a selection of over 500 wines to complement the experience.